Last updated May 2026

Apollo vs Cognism

A side-by-side comparison of Apollo and Cognism — pricing, features, integrations, and where each one wins.

Apollo

all in one engagement

All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.

Visit Apollo →

Cognism

b2b database

B2B sales intelligence with verified mobile phone numbers, GDPR-compliant European data, and intent signals for outbound teams.

Visit Cognism →

Pricing

Apollo

TierMonthlyPer seatIncludes
Free$0Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo
Basic$491,000 email credits/mo · Sequences · AI writing assist
Professional$79Unlimited sequences · Dialer with local presence · Buying intent topics
Organization$119Min 3 seats · Advanced security · Customer success manager

Cognism

TierMonthlyPer seatIncludes
Enterprise (contact sales)Custom pricing · Sales-led onboarding · Volume discounts

Key features

Apollo

  • B2B contact database with 275M+ contacts
  • Multi-step email and LinkedIn sequences
  • Built-in dialer with local presence
  • Buying intent and job-change alerts
  • CRM sync (Salesforce, HubSpot)

Cognism

  • Phone-verified mobile numbers (Diamond Data) for EMEA and US
  • GDPR/CCPA-compliant data washed against DNC lists
  • Bombora intent data bundled in core plans
  • Chrome extension enriches LinkedIn and corporate sites
  • Native CRM and sales engagement integrations

Where each one wins

Apollo

Strengths

  • Generous free tier — unlimited email plus thousands of search credits
  • Affordable compared to ZoomInfo at similar contact volume
  • Database and outreach in one tool reduces stack complexity

Tradeoffs

  • Free credits run out fast for active prospectors
  • Data freshness varies versus enterprise-grade providers
  • Email deliverability requires careful warmup discipline

Cognism

Strengths

  • Best mobile number coverage in EMEA, stronger than ZoomInfo in EU
  • GDPR compliance and DNC-screening built in for European outbound
  • Unrestricted views on most plans rather than tight credit caps

Tradeoffs

  • US contact coverage is narrower than ZoomInfo or Apollo
  • Annual contracts start around $15k with limited monthly options
  • Intent data quality trails Bombora-direct or 6sense deployments