Last updated May 2026
Apollo vs Snov.io
A side-by-side comparison of Apollo and Snov.io — pricing, features, integrations, and where each one wins.
Apollo
all in one engagement
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Visit Apollo →Snov.io
cold email
All-in-one outbound platform with email finder, verifier, drip campaigns, and a lightweight CRM in one workflow.
Visit Snov.io →Pricing
Apollo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo |
| Basic | — | $49 | 1,000 email credits/mo · Sequences · AI writing assist |
| Professional | — | $79 | Unlimited sequences · Dialer with local presence · Buying intent topics |
| Organization | — | $119 | Min 3 seats · Advanced security · Customer success manager |
Snov.io
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Starter | $29 | — | 1,000 credits · 5,000 recipients · 3 mailbox warm-ups |
| Pro | $74 | — | 5,000 credits · 25,000 recipients · Unlimited mailbox warm-ups |
| Custom Ultra | — | — | From 200,000 credits · From 400,000 recipients · Unlimited warm-ups and emails |
Key features
Apollo
- B2B contact database with 275M+ contacts
- Multi-step email and LinkedIn sequences
- Built-in dialer with local presence
- Buying intent and job-change alerts
- CRM sync (Salesforce, HubSpot)
Snov.io
- Email finder with bulk LinkedIn/domain search
- Drip cold-email sequences with reply detection
- Unlimited mailbox warm-up across providers
- Built-in email verifier reduces bounce rate
- Light CRM for tracking deals and pipeline
Where each one wins
Apollo
Strengths
- Generous free tier — unlimited email plus thousands of search credits
- Affordable compared to ZoomInfo at similar contact volume
- Database and outreach in one tool reduces stack complexity
Tradeoffs
- Free credits run out fast for active prospectors
- Data freshness varies versus enterprise-grade providers
- Email deliverability requires careful warmup discipline
Snov.io
Strengths
- Bundles finder, sender, warm-up and CRM at low price
- Generous credit allocation versus single-purpose tools
- Annual discount up to 25% off
Tradeoffs
- Deliverability and warm-up trail Smartlead/Instantly at scale
- UI feels cluttered juggling multiple modules
- Mobile numbers and intent data not included