Last updated May 2026
Apollo vs Clay
A side-by-side comparison of Apollo and Clay — pricing, features, integrations, and where each one wins.
Apollo
all in one engagement
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Visit Apollo →Clay
data enrichment
Programmable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.
Visit Clay →Pricing
Apollo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo |
| Basic | — | $49 | 1,000 email credits/mo · Sequences · AI writing assist |
| Professional | — | $79 | Unlimited sequences · Dialer with local presence · Buying intent topics |
| Organization | — | $119 | Min 3 seats · Advanced security · Customer success manager |
Clay
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 12K data credits/year · 6,000 actions/year · Unlimited seats and tables |
| Launch | $167 | — | Starts at $180/mo · 30K data credits/yr · Enrich phone numbers |
| Growth | $446 | — | Starts at $480/mo · 72K data credits/yr · Auto-sync and enrich CRM |
| Enterprise | — | — | Custom actions · Sync to data warehouse · Includes 2 add-ons |
Key features
Apollo
- B2B contact database with 275M+ contacts
- Multi-step email and LinkedIn sequences
- Built-in dialer with local presence
- Buying intent and job-change alerts
- CRM sync (Salesforce, HubSpot)
Clay
- 100+ enrichment data sources unified in one workflow
- AI agents for personalization at scale
- Spreadsheet-style visual workflow builder
- Native CRM sync (Salesforce, HubSpot)
- Webhooks and API for custom automation
Where each one wins
Apollo
Strengths
- Generous free tier — unlimited email plus thousands of search credits
- Affordable compared to ZoomInfo at similar contact volume
- Database and outreach in one tool reduces stack complexity
Tradeoffs
- Free credits run out fast for active prospectors
- Data freshness varies versus enterprise-grade providers
- Email deliverability requires careful warmup discipline
Clay
Strengths
- Most flexible enrichment workflow on the market
- Credit-based pricing scales with usage, not seats
- Active community sharing reusable templates
Tradeoffs
- Steep learning curve versus simple list-building tools
- Credit consumption can be unpredictable on complex flows
- Best ROI requires technical comfort with logic and APIs