Last verified May 2026
Clay
Programmable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.
Company
- Founded
- 2017
- Headquarters
- New York, NY
- Funding
- Series B, $46M led by Sequoia Capital (2024)
Pricing
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 12K data credits/year · 6,000 actions/year · Unlimited seats and tables |
| Launch | $167 | — | Starts at $180/mo · 30K data credits/yr · Enrich phone numbers |
| Growth | $446 | — | Starts at $480/mo · 72K data credits/yr · Auto-sync and enrich CRM |
| Enterprise | — | — | Custom actions · Sync to data warehouse · Includes 2 add-ons |
Key features
- 100+ enrichment data sources unified in one workflow
- AI agents for personalization at scale
- Spreadsheet-style visual workflow builder
- Native CRM sync (Salesforce, HubSpot)
- Webhooks and API for custom automation
Pros
- Most flexible enrichment workflow on the market
- Credit-based pricing scales with usage, not seats
- Active community sharing reusable templates
Cons
- Steep learning curve versus simple list-building tools
- Credit consumption can be unpredictable on complex flows
- Best ROI requires technical comfort with logic and APIs
Integrations
Apollo
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Hunter.io
Email finder and verifier for outbound prospecting with domain search, bulk lookups, and a Chrome extension.
ZoomInfo
Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.
LeadIQ
Sales prospecting platform capturing verified contact data from LinkedIn and pushing it directly into your CRM in one click.
Alternatives
See full breakdown on the alternatives to Clay page.
Apollo
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Persana
AI prospecting and enrichment platform that orchestrates 75+ data sources to build targeted lead lists.
ZoomInfo
Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.
LeadIQ
Sales prospecting platform capturing verified contact data from LinkedIn and pushing it directly into your CRM in one click.
Smartwriter
AI cold email personalization tool generating openers and copy from LinkedIn, web, and social data signals.