Last updated May 2026
Apollo vs Lusha
A side-by-side comparison of Apollo and Lusha — pricing, features, integrations, and where each one wins.
Apollo
all in one engagement
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Visit Apollo →Lusha
contact data
B2B contact data platform with verified emails, direct dials, and a Chrome extension for in-LinkedIn prospecting.
Visit Lusha →Pricing
Apollo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo |
| Basic | — | $49 | 1,000 email credits/mo · Sequences · AI writing assist |
| Professional | — | $79 | Unlimited sequences · Dialer with local presence · Buying intent topics |
| Organization | — | $119 | Min 3 seats · Advanced security · Customer success manager |
Lusha
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 40 credits per month · 1 seat included · Verified emails and phones |
| Starter | $37.45 | — | 4,800 credits per year (granted upfront) · 1 seat included · Contact and company lookalikes |
| Pro | $52.45 | — | 7,200 credits per year (granted upfront) · 2 seats included · API access |
| Premium | $299.95 | — | 40,800 credits per year (granted upfront) · 5 seats included · API Advanced |
| Scale (contact sales) | — | — | Custom credits per year · Custom seats · 50%+ off price per credit |
Key features
Apollo
- B2B contact database with 275M+ contacts
- Multi-step email and LinkedIn sequences
- Built-in dialer with local presence
- Buying intent and job-change alerts
- CRM sync (Salesforce, HubSpot)
Lusha
- Chrome extension reveals contacts on LinkedIn and company sites
- Phone numbers and emails with confidence scoring
- Bulk enrichment and CSV upload for list building
- Native Salesforce, HubSpot, Outreach, Salesloft integrations
- Intent signals and job-change alerts on higher tiers
Where each one wins
Apollo
Strengths
- Generous free tier — unlimited email plus thousands of search credits
- Affordable compared to ZoomInfo at similar contact volume
- Database and outreach in one tool reduces stack complexity
Tradeoffs
- Free credits run out fast for active prospectors
- Data freshness varies versus enterprise-grade providers
- Email deliverability requires careful warmup discipline
Lusha
Strengths
- Cheap entry point and a real free tier unlike ZoomInfo/Cognism
- Self-serve credit card signup with month-to-month billing available
- Browser extension UX is among the smoothest in the category
Tradeoffs
- Mobile number coverage trails Cognism and ZoomInfo significantly
- Credit caps feel restrictive; heavy users hit limits quickly
- Database is shallower for SMB and non-US accounts versus Apollo