Last updated May 2026
Apollo vs Outreach
A side-by-side comparison of Apollo and Outreach — pricing, features, integrations, and where each one wins.
Apollo
all in one engagement
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Visit Apollo →Outreach
enterprise sequences
Enterprise sales engagement platform managing outbound sequences, deal intelligence, and forecasting for large revenue teams.
Visit Outreach →Pricing
Apollo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo |
| Basic | — | $49 | 1,000 email credits/mo · Sequences · AI writing assist |
| Professional | — | $79 | Unlimited sequences · Dialer with local presence · Buying intent topics |
| Organization | — | $119 | Min 3 seats · Advanced security · Customer success manager |
Outreach
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Enterprise (contact sales) | — | — | Custom pricing · Sales-led onboarding · Volume discounts |
Key features
Apollo
- B2B contact database with 275M+ contacts
- Multi-step email and LinkedIn sequences
- Built-in dialer with local presence
- Buying intent and job-change alerts
- CRM sync (Salesforce, HubSpot)
Outreach
- Sequences across email, phone, LinkedIn with branching logic
- Kaia conversation intelligence records and analyzes calls
- Deal Insights and forecasting tied to rep activity
- AI assistant drafts replies and summarizes accounts
- Deep Salesforce sync with bidirectional field mapping
Where each one wins
Apollo
Strengths
- Generous free tier — unlimited email plus thousands of search credits
- Affordable compared to ZoomInfo at similar contact volume
- Database and outreach in one tool reduces stack complexity
Tradeoffs
- Free credits run out fast for active prospectors
- Data freshness varies versus enterprise-grade providers
- Email deliverability requires careful warmup discipline
Outreach
Strengths
- Most mature sequence engine for large outbound SDR teams
- Strong reporting and team-level analytics built for enterprise RevOps
- Kaia conversation intelligence is competitive with standalone Gong
Tradeoffs
- Typically $100-130/seat/month with annual minimums, no self-serve plan
- Complex admin setup and steep onboarding for smaller teams
- AI/agentic features lag newer entrants like Reply.io and Clay