Last updated May 2026
Apollo vs Persana
A side-by-side comparison of Apollo and Persana — pricing, features, integrations, and where each one wins.
Apollo
all in one engagement
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Visit Apollo →Persana
data enrichment
AI prospecting and enrichment platform that orchestrates 75+ data sources to build targeted lead lists.
Visit Persana →Pricing
Apollo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo |
| Basic | — | $49 | 1,000 email credits/mo · Sequences · AI writing assist |
| Professional | — | $79 | Unlimited sequences · Dialer with local presence · Buying intent topics |
| Organization | — | $119 | Min 3 seats · Advanced security · Customer success manager |
Persana
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | $0/mo, no billing · 50 credits · For everyone |
| Starter | $85 | — | $85/mo billed monthly · 2,000 credits/mo · Best for individuals |
| Growth | $151 | — | $151/month billed annually · 60k credits/year · Most Popular |
| Pro | $400 | — | $400/month billed annually · 216k credits/yr · ABM, CRM integration (HubSpot, Salesforce) |
| Unlimited | $600 | — | $600/month billed annually · 50,000 credits/mo · Recommended |
| Enterprise | — | — | Custom Credit · For high-volume teams · AI SDR full-service |
Key features
Apollo
- B2B contact database with 275M+ contacts
- Multi-step email and LinkedIn sequences
- Built-in dialer with local presence
- Buying intent and job-change alerts
- CRM sync (Salesforce, HubSpot)
Persana
- Waterfall enrichment across 100+ data providers per lookup
- AI research agents pull custom signals from web sources
- Native integrations with Smartlead, Instantly, Salesloft, Outreach
- Account-based playbook templates for ABM workflows
- Autopilot AI agents automate prospecting and outreach loops
Where each one wins
Apollo
Strengths
- Generous free tier — unlimited email plus thousands of search credits
- Affordable compared to ZoomInfo at similar contact volume
- Database and outreach in one tool reduces stack complexity
Tradeoffs
- Free credits run out fast for active prospectors
- Data freshness varies versus enterprise-grade providers
- Email deliverability requires careful warmup discipline
Persana
Strengths
- Waterfall logic across 100+ providers improves match rates significantly
- Strong integrations into popular cold email senders out of the box
- AI agents handle multi-step research tasks beyond basic enrichment
Tradeoffs
- Credits are consumed by multiple providers, costs can balloon unpredictably
- Pricing tiers gate critical features like CRM sync behind higher plans
- Newer platform with smaller community vs Clay or Apollo