Last verified May 2026
Persana
AI prospecting and enrichment platform that orchestrates 75+ data sources to build targeted lead lists.
Company
- Founded
- 2022
- Headquarters
- San Francisco, CA
- Funding
- Seed, $2.3M (2024)
Pricing
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | $0/mo, no billing · 50 credits · For everyone |
| Starter | $85 | — | $85/mo billed monthly · 2,000 credits/mo · Best for individuals |
| Growth | $151 | — | $151/month billed annually · 60k credits/year · Most Popular |
| Pro | $400 | — | $400/month billed annually · 216k credits/yr · ABM, CRM integration (HubSpot, Salesforce) |
| Unlimited | $600 | — | $600/month billed annually · 50,000 credits/mo · Recommended |
| Enterprise | — | — | Custom Credit · For high-volume teams · AI SDR full-service |
Key features
- Waterfall enrichment across 100+ data providers per lookup
- AI research agents pull custom signals from web sources
- Native integrations with Smartlead, Instantly, Salesloft, Outreach
- Account-based playbook templates for ABM workflows
- Autopilot AI agents automate prospecting and outreach loops
Pros
- Waterfall logic across 100+ providers improves match rates significantly
- Strong integrations into popular cold email senders out of the box
- AI agents handle multi-step research tasks beyond basic enrichment
Cons
- Credits are consumed by multiple providers, costs can balloon unpredictably
- Pricing tiers gate critical features like CRM sync behind higher plans
- Newer platform with smaller community vs Clay or Apollo
Alternatives
See full breakdown on the alternatives to Persana page.
Clay
Programmable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.
Apollo
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Smartlead
Cold email infrastructure with unlimited mailboxes, AI-powered warmup, and a unified inbox for outbound teams sending at scale.
Instantly
Cold email outreach platform with unlimited email accounts, built-in warmup, and AI inbox rotation for high-volume senders.
LeadIQ
Sales prospecting platform capturing verified contact data from LinkedIn and pushing it directly into your CRM in one click.