Last verified May 2026
Persana
Prospecting and data · data enrichment
AI prospecting and enrichment platform that orchestrates 75+ data sources to build targeted lead lists.
Company
- Founded
- 2022
- Headquarters
- San Francisco, CA
- Funding
- Seed, $2.3M (2024)
Pricing
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 50 credits, 50 emails, 5 phones · Unlimited users, 100+ data providers · Up to 500 people/company searches |
| Starter | $68 | — | 24k credits/yr, 24,000 emails · Up to 7,000 people/company search · Email and phone waterfall enrichment |
| Growth | $151 | — | 60k credits/yr, 60,000 emails · Email sequencing integrations (Smartlead, Instantly) · Company lookalike finder, webhooks |
| Pro | $400 | — | 216k credits/yr, 216,000 emails · ABM, CRM integration (HubSpot, Salesforce) · Job changes, intent data, hiring triggers |
| Unlimited | $600 | — | 600k credits/yr, unlimited searches · Autopilot AI agents, unlimited enrichments · White-glove Slack support |
| Enterprise | — | — | AI SDR full-service, custom playbooks · Persana AI agents, dedicated account team · Unlimited exports and custom limits |
Key features
- Waterfall enrichment across 100+ data providers per lookup
- AI research agents pull custom signals from web sources
- Native integrations with Smartlead, Instantly, Salesloft, Outreach
- Account-based playbook templates for ABM workflows
- Autopilot AI agents automate prospecting and outreach loops
Pros
- Waterfall logic across 100+ providers improves match rates significantly
- Strong integrations into popular cold email senders out of the box
- AI agents handle multi-step research tasks beyond basic enrichment
Cons
- Credits are consumed by multiple providers, costs can balloon unpredictably
- Pricing tiers gate critical features like CRM sync behind higher plans
- Newer platform with smaller community vs Clay or Apollo
Alternatives
See full breakdown on the alternatives to Persana page.
Clay
data-enrichmentProgrammable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.
Apollo
all-in-one-engagementAll-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Smartlead
cold-emailCold email infrastructure with unlimited mailboxes, AI-powered warmup, and a unified inbox for outbound teams sending at scale.
Instantly
cold-emailCold email outreach platform with unlimited email accounts, built-in warmup, and AI inbox rotation for high-volume senders.
LeadIQ
linkedin-enrichmentSales prospecting platform capturing verified contact data from LinkedIn and pushing it directly into your CRM in one click.