Last updated May 2026
Apollo vs Reply.io
A side-by-side comparison of Apollo and Reply.io — pricing, features, integrations, and where each one wins.
Apollo
all in one engagement
All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Visit Apollo →Reply.io
multichannel sequences
AI-powered sales engagement platform for multi-channel sequences across email, LinkedIn, calls, and SMS with built-in analytics.
Visit Reply.io →Pricing
Apollo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo |
| Basic | — | $49 | 1,000 email credits/mo · Sequences · AI writing assist |
| Professional | — | $79 | Unlimited sequences · Dialer with local presence · Buying intent topics |
| Organization | — | $119 | Min 3 seats · Advanced security · Customer success manager |
Reply.io
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Email Volume | $159 | — | Unlimited users and mailboxes · 10,000 active contacts/mo · Annual billing |
| Multichannel | — | $89 | Email + LinkedIn + calls + SMS + WhatsApp · 10 mailboxes per user · Best value for teams |
| Jason AI SDR | $500 | — | Fully automated AI SDR · 24/7 operations · 10x more opportunities |
Key features
Apollo
- B2B contact database with 275M+ contacts
- Multi-step email and LinkedIn sequences
- Built-in dialer with local presence
- Buying intent and job-change alerts
- CRM sync (Salesforce, HubSpot)
Reply.io
- Multichannel sequences across email, LinkedIn, calls, SMS
- Jason AI SDR auto-generates and replies to prospects
- Built-in B2B contact database with intent signals
- Email warm-up and deliverability tooling included
- Native CRM integrations with Salesforce and HubSpot
Where each one wins
Apollo
Strengths
- Generous free tier — unlimited email plus thousands of search credits
- Affordable compared to ZoomInfo at similar contact volume
- Database and outreach in one tool reduces stack complexity
Tradeoffs
- Free credits run out fast for active prospectors
- Data freshness varies versus enterprise-grade providers
- Email deliverability requires careful warmup discipline
Reply.io
Strengths
- Strong AI SDR features that auto-handle inbound replies
- Bundles email, LinkedIn, calls in one workflow
- Email Volume tier offers unlimited users at flat $159/mo
Tradeoffs
- Per-user Multichannel pricing climbs fast versus flat-fee tools
- Jason AI SDR is expensive ($500/mo) for solo teams
- UI feels dense and steeper learning curve