Last updated May 2026
Cognism vs Lusha
A side-by-side comparison of Cognism and Lusha — pricing, features, integrations, and where each one wins.
Cognism
b2b database
B2B sales intelligence with verified mobile phone numbers, GDPR-compliant European data, and intent signals for outbound teams.
Visit Cognism →Lusha
contact data
B2B contact data platform with verified emails, direct dials, and a Chrome extension for in-LinkedIn prospecting.
Visit Lusha →Pricing
Cognism
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Enterprise (contact sales) | — | — | Custom pricing · Sales-led onboarding · Volume discounts |
Lusha
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 40 credits per month · 1 seat included · Verified emails and phones |
| Starter | $37.45 | — | 4,800 credits per year (granted upfront) · 1 seat included · Contact and company lookalikes |
| Pro | $52.45 | — | 7,200 credits per year (granted upfront) · 2 seats included · API access |
| Premium | $299.95 | — | 40,800 credits per year (granted upfront) · 5 seats included · API Advanced |
| Scale (contact sales) | — | — | Custom credits per year · Custom seats · 50%+ off price per credit |
Key features
Cognism
- Phone-verified mobile numbers (Diamond Data) for EMEA and US
- GDPR/CCPA-compliant data washed against DNC lists
- Bombora intent data bundled in core plans
- Chrome extension enriches LinkedIn and corporate sites
- Native CRM and sales engagement integrations
Lusha
- Chrome extension reveals contacts on LinkedIn and company sites
- Phone numbers and emails with confidence scoring
- Bulk enrichment and CSV upload for list building
- Native Salesforce, HubSpot, Outreach, Salesloft integrations
- Intent signals and job-change alerts on higher tiers
Where each one wins
Cognism
Strengths
- Best mobile number coverage in EMEA, stronger than ZoomInfo in EU
- GDPR compliance and DNC-screening built in for European outbound
- Unrestricted views on most plans rather than tight credit caps
Tradeoffs
- US contact coverage is narrower than ZoomInfo or Apollo
- Annual contracts start around $15k with limited monthly options
- Intent data quality trails Bombora-direct or 6sense deployments
Lusha
Strengths
- Cheap entry point and a real free tier unlike ZoomInfo/Cognism
- Self-serve credit card signup with month-to-month billing available
- Browser extension UX is among the smoothest in the category
Tradeoffs
- Mobile number coverage trails Cognism and ZoomInfo significantly
- Credit caps feel restrictive; heavy users hit limits quickly
- Database is shallower for SMB and non-US accounts versus Apollo