Last updated May 2026
Cognism vs ZoomInfo
A side-by-side comparison of Cognism and ZoomInfo — pricing, features, integrations, and where each one wins.
Cognism
b2b database
B2B sales intelligence with verified mobile phone numbers, GDPR-compliant European data, and intent signals for outbound teams.
Visit Cognism →ZoomInfo
b2b database
Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.
Visit ZoomInfo →Pricing
Cognism
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Enterprise (contact sales) | — | — | Custom pricing · Sales-led onboarding · Volume discounts |
ZoomInfo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Enterprise (contact sales) | — | — | Custom pricing · Sales-led onboarding · Volume discounts |
Key features
Cognism
- Phone-verified mobile numbers (Diamond Data) for EMEA and US
- GDPR/CCPA-compliant data washed against DNC lists
- Bombora intent data bundled in core plans
- Chrome extension enriches LinkedIn and corporate sites
- Native CRM and sales engagement integrations
ZoomInfo
- Largest B2B contact and company database in the market
- Intent data via Bombora and proprietary signals
- WebSights deanonymizes website visitors at company level
- Workflows automate enrichment, routing, and outreach
- Native Salesforce, HubSpot, Outreach, and Salesloft integrations
Where each one wins
Cognism
Strengths
- Best mobile number coverage in EMEA, stronger than ZoomInfo in EU
- GDPR compliance and DNC-screening built in for European outbound
- Unrestricted views on most plans rather than tight credit caps
Tradeoffs
- US contact coverage is narrower than ZoomInfo or Apollo
- Annual contracts start around $15k with limited monthly options
- Intent data quality trails Bombora-direct or 6sense deployments
ZoomInfo
Strengths
- Deepest US firmographic and contact coverage of any vendor
- Intent + Scoops + WebSights bundle is hard to match outside enterprise
- Mature integrations and admin controls suit large RevOps teams
Tradeoffs
- Annual contracts often $15k-$60k+ with strict auto-renewal clauses
- EU/APAC mobile data is weaker than Cognism in those regions
- Aggressive sales process and notoriously hard to negotiate down or exit