Last verified May 2026
ZoomInfo
Prospecting and data · b2b database
Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.
Company
- Founded
- 2000
- Headquarters
- Vancouver, WA
- Funding
- Public (NASDAQ: ZI)
Pricing
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Enterprise (contact sales) | — | — | Custom pricing · Sales-led onboarding · Volume discounts |
Key features
- Largest B2B contact and company database in the market
- Intent data via Bombora and proprietary signals
- WebSights deanonymizes website visitors at company level
- Workflows automate enrichment, routing, and outreach
- Native Salesforce, HubSpot, Outreach, and Salesloft integrations
Pros
- Deepest US firmographic and contact coverage of any vendor
- Intent + Scoops + WebSights bundle is hard to match outside enterprise
- Mature integrations and admin controls suit large RevOps teams
Cons
- Annual contracts often $15k-$60k+ with strict auto-renewal clauses
- EU/APAC mobile data is weaker than Cognism in those regions
- Aggressive sales process and notoriously hard to negotiate down or exit
Alternatives
See full breakdown on the alternatives to ZoomInfo page.
Cognism
b2b-databaseB2B sales intelligence with verified mobile phone numbers, GDPR-compliant European data, and intent signals for outbound teams.
Apollo
all-in-one-engagementAll-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.
Lusha
contact-dataB2B contact data platform with verified emails, direct dials, and a Chrome extension for in-LinkedIn prospecting.
RocketReach
contact-discoveryProfessional contact lookup tool with a 700M+ profile database, Chrome extension, and bulk enrichment for sales teams.
Seamless.ai
b2b-databaseReal-time AI search engine for B2B sales leads with phone numbers, emails, and CRM integrations.