Last updated May 2026
Lemlist vs Smartwriter
A side-by-side comparison of Lemlist and Smartwriter — pricing, features, integrations, and where each one wins.
Lemlist
multichannel sequences
Multi-channel cold outreach across email and LinkedIn with image, video, and landing-page personalization that lifts reply rates.
Visit Lemlist →Smartwriter
ai personalization
AI cold email personalization tool generating openers and copy from LinkedIn, web, and social data signals.
Visit Smartwriter →Pricing
Lemlist
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Email Pro | — | $63 | $63/seat/mo billed yearly (was $79 monthly) · 3 email senders per user · Email + phone number finder |
| Multichannel Expert | — | $87 | $87/seat/mo billed yearly (was $109 monthly) · 5 email senders per user · LinkedIn automation |
| Enterprise | — | — | Talk to sales · Scale teams of 15+ users · 5+ email senders per user |
Smartwriter
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Basic | $59 | — | 400 leads (credits) per month · Up to 15 personalised lines per lead · Full access to all AI tools and Chrome extension |
| Popular | $149 | — | 1,200 leads (credits) per month · AI email generator and LinkedIn personalisation · Unlimited credit rollover and projects |
| Pro | $359 | — | 3,500 leads (credits) per month · For agencies and large marketing teams · Export AI content, all personalisation modes |
Key features
Lemlist
- Image, video, and landing-page personalization at scale
- LinkedIn outreach in the same sequence as email
- Embedded 1B+ lead database on higher tiers
- AI email writer trained on cold email patterns
- Inbox warmup built into every plan
Smartwriter
- AI-generated personalised cold email icebreakers at scale
- LinkedIn profile and recent activity-based personalisation
- Backlink outreach and Google reviews personalisation
- Chrome extension for in-browser lead enrichment
- Bulk CSV upload with up to 15 personalised lines per lead
Where each one wins
Lemlist
Strengths
- Best-in-class personalization tooling for reply rates
- European brand with strong GDPR posture
- Active community and extensive content library
Tradeoffs
- Per-seat pricing expensive for agencies versus Smartlead
- LinkedIn automation operates against LinkedIn TOS — use carefully
- Reply rates depend heavily on quality of personalization work
Smartwriter
Strengths
- Specialises specifically in icebreaker line generation, not just full emails
- Credits roll over indefinitely without expiration
- Affordable entry price for solo founders testing AI personalisation
Tradeoffs
- Pure personalisation engine with no sending or sequencing built in
- Quality of AI icebreakers varies significantly by industry vertical
- Lacks team collaboration features common in modern outbound tools