Last updated May 2026
RocketReach vs ZoomInfo
A side-by-side comparison of RocketReach and ZoomInfo — pricing, features, integrations, and where each one wins.
RocketReach
contact discovery
Professional contact lookup tool with a 700M+ profile database, Chrome extension, and bulk enrichment for sales teams.
Visit RocketReach →ZoomInfo
b2b database
Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.
Visit ZoomInfo →Pricing
RocketReach
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 5 free lookups per month · No credit card required · Trial of core features |
| Essentials | $27 | — | Unlimited personal and professional emails · 1,200 exports per year · Send 500 emails per day |
| Pro | $69 | — | Direct dials and mobile numbers · 3,600 exports per year · Advanced search filters |
| Ultimate | $142 | — | 10,000 exports per year · API access · Bulk lookups and AI recommendations |
| Custom | — | — | Custom export volumes · SSO and team management · Dedicated support |
ZoomInfo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Enterprise (contact sales) | — | — | Custom pricing · Sales-led onboarding · Volume discounts |
Key features
RocketReach
- 700M+ profile database with verified emails and phone numbers
- Chrome extension for LinkedIn and corporate sites
- Bulk lookups and CSV export with API access
- CRM integrations including Salesforce and HubSpot
- Intent and technographic data via partnerships
ZoomInfo
- Largest B2B contact and company database in the market
- Intent data via Bombora and proprietary signals
- WebSights deanonymizes website visitors at company level
- Workflows automate enrichment, routing, and outreach
- Native Salesforce, HubSpot, Outreach, and Salesloft integrations
Where each one wins
RocketReach
Strengths
- Strong email accuracy and broad professional coverage
- Affordable entry tier compared to ZoomInfo or Lusha
- Self-serve credit-card signup with no required sales call
Tradeoffs
- Mobile/direct-dial data weaker than Cognism or ZoomInfo
- Export caps feel restrictive for high-volume prospecting
- Limited native sequencing — needs Outreach/Salesloft pairing
ZoomInfo
Strengths
- Deepest US firmographic and contact coverage of any vendor
- Intent + Scoops + WebSights bundle is hard to match outside enterprise
- Mature integrations and admin controls suit large RevOps teams
Tradeoffs
- Annual contracts often $15k-$60k+ with strict auto-renewal clauses
- EU/APAC mobile data is weaker than Cognism in those regions
- Aggressive sales process and notoriously hard to negotiate down or exit