Last updated May 2026
Clay vs Persana
A side-by-side comparison of Clay and Persana — pricing, features, integrations, and where each one wins.
At a glance
| Clay | Persana | |
|---|---|---|
| Starting price | $167/mo | $85/mo |
| Free tier | Yes | Yes |
| Pricing tiers | 4 | 6 |
| Founded | 2017 | 2022 |
| Headquarters | New York, NY | San Francisco, CA |
| Category | data enrichment | data enrichment |
Bottom line
- • Persana has the cheaper entry point ($85 vs $167).
- • Clay is the more established (founded 2017 vs 2022).
- • Clay's edge: most flexible enrichment workflow on the market
- • Persana's edge: waterfall logic across 100+ providers improves match rates significantly
Clay
data enrichment
Programmable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.
Visit Clay →Persana
data enrichment
AI prospecting and enrichment platform that orchestrates 75+ data sources to build targeted lead lists.
Visit Persana →Pricing
Clay
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 12K data credits/year · 6,000 actions/year · Unlimited seats and tables |
| Launch | $167 | — | Starts at $180/mo · 30K data credits/yr · Enrich phone numbers |
| Growth | $446 | — | Starts at $480/mo · 72K data credits/yr · Auto-sync and enrich CRM |
| Enterprise | — | — | Custom actions · Sync to data warehouse · Includes 2 add-ons |
Persana
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | $0/mo, no billing · 50 credits · For everyone |
| Starter | $85 | — | $85/mo billed monthly · 2,000 credits/mo · Best for individuals |
| Growth | $151 | — | $151/month billed annually · 60k credits/year · Most Popular |
| Pro | $400 | — | $400/month billed annually · 216k credits/yr · ABM, CRM integration (HubSpot, Salesforce) |
| Unlimited | $600 | — | $600/month billed annually · 50,000 credits/mo · Recommended |
| Enterprise | — | — | Custom Credit · For high-volume teams · AI SDR full-service |
Key features
Clay
- 100+ enrichment data sources unified in one workflow
- AI agents for personalization at scale
- Spreadsheet-style visual workflow builder
- Native CRM sync (Salesforce, HubSpot)
- Webhooks and API for custom automation
Persana
- Waterfall enrichment across 100+ data providers per lookup
- AI research agents pull custom signals from web sources
- Native integrations with Smartlead, Instantly, Salesloft, Outreach
- Account-based playbook templates for ABM workflows
- Autopilot AI agents automate prospecting and outreach loops
Where each one wins
Clay
Strengths
- Most flexible enrichment workflow on the market
- Credit-based pricing scales with usage, not seats
- Active community sharing reusable templates
Tradeoffs
- Steep learning curve versus simple list-building tools
- Credit consumption can be unpredictable on complex flows
- Best ROI requires technical comfort with logic and APIs
Persana
Strengths
- Waterfall logic across 100+ providers improves match rates significantly
- Strong integrations into popular cold email senders out of the box
- AI agents handle multi-step research tasks beyond basic enrichment
Tradeoffs
- Credits are consumed by multiple providers, costs can balloon unpredictably
- Pricing tiers gate critical features like CRM sync behind higher plans
- Newer platform with smaller community vs Clay or Apollo