Last updated May 2026
Clay vs ZoomInfo
A side-by-side comparison of Clay and ZoomInfo — pricing, features, integrations, and where each one wins.
Clay
data enrichment
Programmable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.
Visit Clay →ZoomInfo
b2b database
Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.
Visit ZoomInfo →Pricing
Clay
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 12K data credits/year · 6,000 actions/year · Unlimited seats and tables |
| Launch | $167 | — | Starts at $180/mo · 30K data credits/yr · Enrich phone numbers |
| Growth | $446 | — | Starts at $480/mo · 72K data credits/yr · Auto-sync and enrich CRM |
| Enterprise | — | — | Custom actions · Sync to data warehouse · Includes 2 add-ons |
ZoomInfo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Enterprise (contact sales) | — | — | Custom pricing · Sales-led onboarding · Volume discounts |
Key features
Clay
- 100+ enrichment data sources unified in one workflow
- AI agents for personalization at scale
- Spreadsheet-style visual workflow builder
- Native CRM sync (Salesforce, HubSpot)
- Webhooks and API for custom automation
ZoomInfo
- Largest B2B contact and company database in the market
- Intent data via Bombora and proprietary signals
- WebSights deanonymizes website visitors at company level
- Workflows automate enrichment, routing, and outreach
- Native Salesforce, HubSpot, Outreach, and Salesloft integrations
Where each one wins
Clay
Strengths
- Most flexible enrichment workflow on the market
- Credit-based pricing scales with usage, not seats
- Active community sharing reusable templates
Tradeoffs
- Steep learning curve versus simple list-building tools
- Credit consumption can be unpredictable on complex flows
- Best ROI requires technical comfort with logic and APIs
ZoomInfo
Strengths
- Deepest US firmographic and contact coverage of any vendor
- Intent + Scoops + WebSights bundle is hard to match outside enterprise
- Mature integrations and admin controls suit large RevOps teams
Tradeoffs
- Annual contracts often $15k-$60k+ with strict auto-renewal clauses
- EU/APAC mobile data is weaker than Cognism in those regions
- Aggressive sales process and notoriously hard to negotiate down or exit