Last updated May 2026

Lemlist vs Mailshake

A side-by-side comparison of Lemlist and Mailshake — pricing, features, integrations, and where each one wins.

Lemlist

multichannel sequences

Multi-channel cold outreach across email and LinkedIn with image, video, and landing-page personalization that lifts reply rates.

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Mailshake

cold email

Sales engagement and cold email platform supporting sequences, calls, social touches, and inbox-pause rules.

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Pricing

Lemlist

TierMonthlyPer seatIncludes
Email Pro$63$63/seat/mo billed yearly (was $79 monthly) · 3 email senders per user · Email + phone number finder
Multichannel Expert$87$87/seat/mo billed yearly (was $109 monthly) · 5 email senders per user · LinkedIn automation
EnterpriseTalk to sales · Scale teams of 15+ users · 5+ email senders per user

Mailshake

TierMonthlyPer seatIncludes
Starter$251,500 email sends per month · 1 email address per seat · Unlimited email warmup
Email Outreach$45Unlimited email sends · 2 email addresses per seat · Salesforce, HubSpot, Pipedrive sync
Sales Engagement$85LinkedIn automation included · Power phone dialer with NA minutes · 10 email addresses per seat
AgencyMulti-client agency dashboard · Talk to sales · Custom pricing

Key features

Lemlist

  • Image, video, and landing-page personalization at scale
  • LinkedIn outreach in the same sequence as email
  • Embedded 1B+ lead database on higher tiers
  • AI email writer trained on cold email patterns
  • Inbox warmup built into every plan

Mailshake

  • Multichannel sequences across email, phone and LinkedIn
  • AI email writing assistant (SHAKESpeare)
  • Power dialer with North American free minutes
  • Lead Catcher inbox for reply management
  • CRM integrations with Salesforce, HubSpot, Pipedrive

Where each one wins

Lemlist

Strengths

  • Best-in-class personalization tooling for reply rates
  • European brand with strong GDPR posture
  • Active community and extensive content library

Tradeoffs

  • Per-seat pricing expensive for agencies versus Smartlead
  • LinkedIn automation operates against LinkedIn TOS — use carefully
  • Reply rates depend heavily on quality of personalization work

Mailshake

Strengths

  • Simple per-seat pricing without credit complexity
  • Multichannel including phone dialer in one tool
  • Solid Salesforce/HubSpot integration for outbound teams

Tradeoffs

  • Deliverability infrastructure lags Smartlead/Instantly
  • Email-account limits per seat feel tight at scale
  • Reporting less granular than Outreach or Salesloft