Last updated May 2026
Lemlist vs Reply.io
A side-by-side comparison of Lemlist and Reply.io — pricing, features, integrations, and where each one wins.
Lemlist
multichannel sequences
Multi-channel cold outreach across email and LinkedIn with image, video, and landing-page personalization that lifts reply rates.
Visit Lemlist →Reply.io
multichannel sequences
AI-powered sales engagement platform for multi-channel sequences across email, LinkedIn, calls, and SMS with built-in analytics.
Visit Reply.io →Pricing
Lemlist
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Email Pro | — | $63 | $63/seat/mo billed yearly (was $79 monthly) · 3 email senders per user · Email + phone number finder |
| Multichannel Expert | — | $87 | $87/seat/mo billed yearly (was $109 monthly) · 5 email senders per user · LinkedIn automation |
| Enterprise | — | — | Talk to sales · Scale teams of 15+ users · 5+ email senders per user |
Reply.io
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Email Volume | $159 | — | Unlimited users and mailboxes · 10,000 active contacts/mo · Annual billing |
| Multichannel | — | $89 | Email + LinkedIn + calls + SMS + WhatsApp · 10 mailboxes per user · Best value for teams |
| Jason AI SDR | $500 | — | Fully automated AI SDR · 24/7 operations · 10x more opportunities |
Key features
Lemlist
- Image, video, and landing-page personalization at scale
- LinkedIn outreach in the same sequence as email
- Embedded 1B+ lead database on higher tiers
- AI email writer trained on cold email patterns
- Inbox warmup built into every plan
Reply.io
- Multichannel sequences across email, LinkedIn, calls, SMS
- Jason AI SDR auto-generates and replies to prospects
- Built-in B2B contact database with intent signals
- Email warm-up and deliverability tooling included
- Native CRM integrations with Salesforce and HubSpot
Where each one wins
Lemlist
Strengths
- Best-in-class personalization tooling for reply rates
- European brand with strong GDPR posture
- Active community and extensive content library
Tradeoffs
- Per-seat pricing expensive for agencies versus Smartlead
- LinkedIn automation operates against LinkedIn TOS — use carefully
- Reply rates depend heavily on quality of personalization work
Reply.io
Strengths
- Strong AI SDR features that auto-handle inbound replies
- Bundles email, LinkedIn, calls in one workflow
- Email Volume tier offers unlimited users at flat $159/mo
Tradeoffs
- Per-user Multichannel pricing climbs fast versus flat-fee tools
- Jason AI SDR is expensive ($500/mo) for solo teams
- UI feels dense and steeper learning curve