Last updated May 2026
Lusha vs ZoomInfo
A side-by-side comparison of Lusha and ZoomInfo — pricing, features, integrations, and where each one wins.
Lusha
contact data
B2B contact data platform with verified emails, direct dials, and a Chrome extension for in-LinkedIn prospecting.
Visit Lusha →ZoomInfo
b2b database
Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.
Visit ZoomInfo →Pricing
Lusha
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Free | $0 | — | 40 credits per month · 1 seat included · Verified emails and phones |
| Starter | $37.45 | — | 4,800 credits per year (granted upfront) · 1 seat included · Contact and company lookalikes |
| Pro | $52.45 | — | 7,200 credits per year (granted upfront) · 2 seats included · API access |
| Premium | $299.95 | — | 40,800 credits per year (granted upfront) · 5 seats included · API Advanced |
| Scale (contact sales) | — | — | Custom credits per year · Custom seats · 50%+ off price per credit |
ZoomInfo
| Tier | Monthly | Per seat | Includes |
|---|---|---|---|
| Enterprise (contact sales) | — | — | Custom pricing · Sales-led onboarding · Volume discounts |
Key features
Lusha
- Chrome extension reveals contacts on LinkedIn and company sites
- Phone numbers and emails with confidence scoring
- Bulk enrichment and CSV upload for list building
- Native Salesforce, HubSpot, Outreach, Salesloft integrations
- Intent signals and job-change alerts on higher tiers
ZoomInfo
- Largest B2B contact and company database in the market
- Intent data via Bombora and proprietary signals
- WebSights deanonymizes website visitors at company level
- Workflows automate enrichment, routing, and outreach
- Native Salesforce, HubSpot, Outreach, and Salesloft integrations
Where each one wins
Lusha
Strengths
- Cheap entry point and a real free tier unlike ZoomInfo/Cognism
- Self-serve credit card signup with month-to-month billing available
- Browser extension UX is among the smoothest in the category
Tradeoffs
- Mobile number coverage trails Cognism and ZoomInfo significantly
- Credit caps feel restrictive; heavy users hit limits quickly
- Database is shallower for SMB and non-US accounts versus Apollo
ZoomInfo
Strengths
- Deepest US firmographic and contact coverage of any vendor
- Intent + Scoops + WebSights bundle is hard to match outside enterprise
- Mature integrations and admin controls suit large RevOps teams
Tradeoffs
- Annual contracts often $15k-$60k+ with strict auto-renewal clauses
- EU/APAC mobile data is weaker than Cognism in those regions
- Aggressive sales process and notoriously hard to negotiate down or exit