Last updated May 2026

The 5 best Clay alternatives

Looking for a Clay alternative? Here are the 5 closest competitors, ranked by overlap with Clay's feature set and target user.

#1

Apollo

all in one engagement

All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.

TierMonthlyPer seatIncludes
Free$0Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo
Basic$491,000 email credits/mo · Sequences · AI writing assist
Professional$79Unlimited sequences · Dialer with local presence · Buying intent topics
Organization$119Min 3 seats · Advanced security · Customer success manager
#2

Persana

data enrichment

AI prospecting and enrichment platform that orchestrates 75+ data sources to build targeted lead lists.

TierMonthlyPer seatIncludes
Free$050 credits, 50 emails, 5 phones · Unlimited users, 100+ data providers · Up to 500 people/company searches
Starter$6824k credits/yr, 24,000 emails · Up to 7,000 people/company search · Email and phone waterfall enrichment
Growth$15160k credits/yr, 60,000 emails · Email sequencing integrations (Smartlead, Instantly) · Company lookalike finder, webhooks
Pro$400216k credits/yr, 216,000 emails · ABM, CRM integration (HubSpot, Salesforce) · Job changes, intent data, hiring triggers
Unlimited$600600k credits/yr, unlimited searches · Autopilot AI agents, unlimited enrichments · White-glove Slack support
EnterpriseAI SDR full-service, custom playbooks · Persana AI agents, dedicated account team · Unlimited exports and custom limits
#3

ZoomInfo

b2b database

Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.

TierMonthlyPer seatIncludes
Enterprise (contact sales)Custom pricing · Sales-led onboarding · Volume discounts
#4

LeadIQ

linkedin enrichment

Sales prospecting platform capturing verified contact data from LinkedIn and pushing it directly into your CRM in one click.

TierMonthlyPer seatIncludes
Free$010 verified work emails per week · 5 mobile numbers per month · Basic Chrome extension
Essential$45Unlimited verified work emails · Salesforce integration · Outreach and Salesloft sync
Pro$89Mobile numbers included · Bulk capture from LinkedIn lists · AI-generated email opener (Scribe)
EnterpriseCustom credit volumes · SSO and SAML · API access and CRM enrichment
#5

Smartwriter

ai personalization

AI cold email personalization tool generating openers and copy from LinkedIn, web, and social data signals.

TierMonthlyPer seatIncludes
Basic$59400 leads (credits) per month · Up to 15 personalised lines per lead · Full access to all AI tools and Chrome extension
Popular$1491,200 leads (credits) per month · AI email generator and LinkedIn personalisation · Unlimited credit rollover and projects
Pro$3593,500 leads (credits) per month · For agencies and large marketing teams · Export AI content, all personalisation modes

About Clay

Programmable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.

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