Last updated May 2026

The 5 best Clay alternatives

Looking for a Clay alternative? Here are the 5 closest competitors, ranked by overlap with Clay's feature set and target user.

#1

Apollo

all in one engagement

All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.

  • 71% cheaper entry ($49)
  • CA
TierMonthlyPer seatIncludes
Free$0—Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo
Basic—$491,000 email credits/mo · Sequences · AI writing assist
Professional—$79Unlimited sequences · Dialer with local presence · Buying intent topics
Organization—$119Min 3 seats · Advanced security · Customer success manager
#2

Persana

data enrichment

AI prospecting and enrichment platform that orchestrates 75+ data sources to build targeted lead lists.

  • 49% cheaper entry ($85)
  • Newer (2022)
  • CA
TierMonthlyPer seatIncludes
Free$0—$0/mo, no billing · 50 credits · For everyone
Starter$85—$85/mo billed monthly · 2,000 credits/mo · Best for individuals
Growth$151—$151/month billed annually · 60k credits/year · Most Popular
Pro$400—$400/month billed annually · 216k credits/yr · ABM, CRM integration (HubSpot, Salesforce)
Unlimited$600—$600/month billed annually · 50,000 credits/mo · Recommended
Enterprise——Custom Credit · For high-volume teams · AI SDR full-service
#3

ZoomInfo

b2b database

Enterprise B2B sales intelligence platform with a database of 100M+ contacts, intent data, and engagement workflows.

  • Paid-only
  • Older (2000)
  • WA
TierMonthlyPer seatIncludes
Enterprise (contact sales)——Custom pricing · Sales-led onboarding · Volume discounts
#4

LeadIQ

linkedin enrichment

Sales prospecting platform capturing verified contact data from LinkedIn and pushing it directly into your CRM in one click.

  • 91% cheaper entry ($15)
  • CA
TierMonthlyPer seatIncludes
Free$0—1 user / 50 credits · Setup takes less than 5 minutes · Verified work emails (limited)
Pro—$15$15/user/month · For growing sales teams · Up to 5 users
Enterprise——Contact us · For established sales teams · Custom outbound activities and response rates
#5

Smartwriter

ai personalization

AI cold email personalization tool generating openers and copy from LinkedIn, web, and social data signals.

  • 65% cheaper entry ($59)
  • Paid-only
  • Newer (2021)
  • New Zealand
TierMonthlyPer seatIncludes
Basic$59—400 leads (credits) per month · Up to 15 personalised lines per lead · Full access to all AI tools and Chrome extension
Popular$149—1,200 leads (credits) per month · AI email generator and LinkedIn personalisation · Unlimited credit rollover and projects
Pro$359—3,500 leads (credits) per month · For agencies and large marketing teams · Export AI content, all personalisation modes

About Clay

Programmable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.

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