Last updated May 2026

The 5 best Persana alternatives

Looking for a Persana alternative? Here are the 5 closest competitors, ranked by overlap with Persana's feature set and target user.

#1

Clay

data enrichment

Programmable spreadsheet that pulls from 100+ data sources to build, enrich, and segment B2B prospect lists using AI agents.

  • 96% pricier entry ($167)
  • Older (2017)
  • NY
TierMonthlyPer seatIncludes
Free$0—12K data credits/year · 6,000 actions/year · Unlimited seats and tables
Launch$167—Starts at $180/mo · 30K data credits/yr · Enrich phone numbers
Growth$446—Starts at $480/mo · 72K data credits/yr · Auto-sync and enrich CRM
Enterprise——Custom actions · Sync to data warehouse · Includes 2 add-ons
#2

Apollo

all in one engagement

All-in-one go-to-market platform combining a B2B database of 275M+ contacts, multi-step sequences, dialer, and CRM sync for outbound sales teams.

  • 42% cheaper entry ($49)
  • Older (2015)
TierMonthlyPer seatIncludes
Free$0—Unlimited email sending · 60 mobile credits/mo · 120 export credits/mo
Basic—$491,000 email credits/mo · Sequences · AI writing assist
Professional—$79Unlimited sequences · Dialer with local presence · Buying intent topics
Organization—$119Min 3 seats · Advanced security · Customer success manager
#3

Smartlead

cold email

Cold email infrastructure with unlimited mailboxes, AI-powered warmup, and a unified inbox for outbound teams sending at scale.

  • 62% cheaper entry ($32)
  • Paid-only
  • India
TierMonthlyPer seatIncludes
Base$32—6,000 emails sent per month · 2,000 verified prospect emails ($59/m add-on) · Yearly 17% OFF — base price
Pro$78—90,000 emails sent per month · 30,000 verified prospect emails ($59/m add-on) · Yearly billing
Unlimited Smart$144—150,000 emails sent per month · 50,000 verified prospects FREE · Unlimited email accounts and warmup
Unlimited Prime$315—510,000 emails sent per month · 170,000 verified prospects FREE · Unlimited everything, white-glove support
#4

Instantly

cold email

Cold email outreach platform with unlimited email accounts, built-in warmup, and AI inbox rotation for high-volume senders.

  • 45% cheaper entry ($47)
  • Paid-only
  • WY
TierMonthlyPer seatIncludes
Growth$47—Unlimited email accounts · Unlimited email warmup · 1,000 uploaded contacts
Hypergrowth$97—Unlimited email accounts · Unlimited email warmup · 25,000 uploaded contacts
Light Speed$358—Everything in Hypergrowth · 500,000 emails monthly · 100,000 uploaded contacts
Enterprise——Everything in Light Speed + · 500,000+ emails monthly · 500,000+ uploaded contacts
#5

LeadIQ

linkedin enrichment

Sales prospecting platform capturing verified contact data from LinkedIn and pushing it directly into your CRM in one click.

  • 82% cheaper entry ($15)
  • Older (2015)
  • CA
TierMonthlyPer seatIncludes
Free$0—1 user / 50 credits · Setup takes less than 5 minutes · Verified work emails (limited)
Pro—$15$15/user/month · For growing sales teams · Up to 5 users
Enterprise——Contact us · For established sales teams · Custom outbound activities and response rates

About Persana

AI prospecting and enrichment platform that orchestrates 75+ data sources to build targeted lead lists.

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